Save the date! Emlyon Digital Lifestyles Research Day, 4 Dec 2017

Emlyon Business School Lifestyle Research Centre will organise a research day dedicated to “Digital Lifestyles” at Ecully Campus on 4 December 2017, 9h00-16h00 (Roland Calori amphi, Building B). Our preliminary program includes a range of international specialists on the impact of digitalization on lifestyles, and research methods, including critical, ethnographic, visual, and big data approaches.

The preliminary program is the following:

Monday 4th December
9:00     Opening Reception and Coffee (Roland Calori, Building B, Emlyon Business School, 23 Avenue Guy Collongue, Ecully)

9:15     Adam Arvidsson, University of Naples, Italy – “Branded Instagram Moments”

9:55     Alessandro Gandini, Kings College, UK – “Digital Publics and Platform Labor”

(10:30 Coffee Break)

10:45   Minna Ruckenstein, University of Helsinki, Finland – “Self-Tracking”

11:20   Lynn Cherny, Emlyon business school – “Tracing Lifestyles via Big data”

(11:55 Lunch / Eurest Restaurant, Building B)

13:30   Joonas Rokka, Emlyon business school – “Busyness Addiction”

14:05   Lionel Sitz, Emlyon business school – “Youth & Smartphones”

(14:40 Coffee Break)

14:55   Massimo Airoldi, Emlyon business school – “Follow the Algorithm”

15:30   Margherita Pagani, Emlyon business school – “Smartcart: Future of Shopping

(16:05 Finish)


NOTICE: The program is followed by a Workshop on Digital Research Methods on 5 December 2017. The workshop is focused on state-of-the-art methods for analyzing textual and visual data.

For external participants, there is a participation fee of EUR 50,00 for the Digital Lifestyle Research Day (4 Dec) and EUR 300,00 for the Workshop (5 Dec). In order to participate, please register directly via email to: rokka(at)


CFP - Journal of Marketing Management Special Issue: Conceptual Papers in Marketing and Consumer Research – Consumer Culture Theory

Guest Editors: Russell Belk, Deborah MacInnis, Manjit Yadav

The need for conceptual and theoretical articles, chapters, and books has never been greater in the fields of marketing and consumer research. Even though there have been dramatic changes in marketing and consumption practices over the past 30 years, the amount of conceptual and theoretical work in our journals has dramatically decreased (MacInnis 2011; Yadav 2010). We have become narrower in our thinking and our research has become impoverished as a result (Belk 2017; Coulter 2016; Stewart & Zinkhan 2006). In an on-going effort to revitalize conceptual thought in the field, this special issue is devoted to conceptual research. We welcome papers that offer new conceptual insights as well as papers that constructively address the process of doing conceptual and theoretical work in marketing and consumer behavior. Both MacInnis (2016/2017) and Yadav (2014) offer a range of suggestions and ideas for making conceptual contributions.

A wide range of topics and approaches is envisioned for the special issue. Although only suggestive of some of the welcome possibilities, topics may include:

  • Papers that develop novel theories, conceptual domains, constructs, or processes: For example,
    • A Theory of “the Consumer” as seen by Algorithms and Big Data Analytics
    • Leveraged Consumer Lifestyles
    • How Personalized Media Change the Way Advertising Works
  • Papers designed to enhance the theory development process: For example,
    • The Role of Abductive Logic in Constructing Theory
    • Rethinking Doctoral Programs to Enhance Theory Development
  • Papers designed to identify and delineate novel consumer issues: For example,
    • Consumer Privacy in an Era of Ubiquitous Surveillance
    • Living in an Age of Enchanted Technology
  • Papers designed to provide a comparative or integrative perspective on consumer theories or phenomena: For example,
    • The Death of the Shopping Mall in North America versus India: How Culture Matters
    • Consumption Communities: The Good, the Bad and the Ugly
  • Papers designed to identify and delineate novel theories related to form behavior and marketing strategy: For example,
    • Technological Innovation and Firm Behavior
    • Shifting Patterns of Competition and Public Policy Implications

In case of questions about possible topic fit with the issue, please contact the special issue editors:

Russell Belk,

Deborah MacInnis,

Manjit Yadav,

Important Dates:
February, 1, 2018—Paper Submission Deadline
July 15, 2018—Revised Submissions Due
December 1, 2018—Final Papers Due
April 15, 2018—Decision letters and Reviews to Authors
October 1, 2018—Decision letters and Second Reviews to Authors Mid-2019—Publication of Special Issue

Submission Requirements:
Authors should submit manuscripts of between 8,000–10,000 words (excluding tables, references, captions, footnotes and endnotes). All submissions must strictly follow the guidelines for the Journal of Marketing Management. These are available at: Manuscripts should be submitted online using the Journal of Marketing Management ScholarOne Manuscripts site ( Technical queries about submissions can be referred to the Editorial Office:

For the full Call for Papers including References, and detailed information on how to submit your manuscript via the Journal’s ScholarOne Manuscripts site, please visit:

In Press - Roux D., Guillard V. and Blanchet V. (2017), Of counter spaces of provisioning

Reframing the sidewalk as a parasite heterotopia

Marketing Theory



Cet article s'intéresse au concept d'hétérotopie dans l'espace public. Sur la base d'observations et d'entretiens réalisés avec 19 personnes qui déposent et/ou ramassent des objets aux "encombrants", il montre que le trottoir est (1) un espace liminaire pour les objets dont on veut plus, et qui sont en transition entre leur débarrassage, leur possible destruction ou leur réappropriation ; (2) un espace dont les "déposeurs" et les "glaneurs" redéfinissent le sens ; (3) un lieu d'illusion qui reflète en miroir la profusion de biens produits par l'économie linéaire ; et (4) un espace de compensation visant à déjouer les pièges de la société de consommation. Ces résultats fournissent une base théorique au nouveau concept d'"hétérotopie parasite", un terme qui se réfère à un espace réapproprié par l'utilisation tactique d'un lieu - ici l'espace public réglementé - qui à la fois reflète et conteste l'ordre dominant sur son propre terrain. L'article enrichit la littérature existante sur les hétérotopies et sur la durabilité en questionnant la manière dont cet «espace-temps» (le trottoir les jours d'encombrants) interroge la dialectique du capitalisme et de sa critique.



This article considers the concept of heterotopia in the context of public space. Based on the observations and interviews with 19 disposers and/or gleaners operating on bulky item collection days, it shows that the sidewalk is (1) a liminal space for unwanted objects that are in transition between disposal and destruction or reappropriation; (2) a regularly practiced space, the meaning of which is redefined by disposers (for depositing) and gleaners (for provisioning); (3) a place of illusion that mirrors the profusion of goods produced by the linear economy; and (4) a space of compensation for the pitfalls of the consumer society. These findings provide a theoretical basis for the new concept of parasite heterotopia, a term that refers to a space that is appropriated by a tactical use of a regulated place, which both reflects and contests a dominant ordering on its own territory. The article adds to previous literature on heterotopias and sustainability by questioning how this “time–space” is involved in the dialectics of capitalism and criticism.