Yohan Gicquel

Assistant Professor of Marketing at Reims Champagne-Ardenne University (URCA, REGARDS).

 

I am a assistant professor at the University of Reims Champagne-Ardenne. My research focuses on the question of normality - deviance and norm. Essentially, I examine edging fields (drugs, alcohol, sex, gangs, etc.) from an ethnographic perspective and through Foucault's philosophy and the Chicago school of sociology. From this perspective, I give method questions an important place and in particular the relationship of the researcher with his field work. In this, I pay particular attention to my immersion in the field  and support the renewal of ethnographic writing in consumer research.

 

Selected publications

 

Gicquel Y. (2013) Où s'approvisionne la déviance ? Le graffiti au prisme d'un commerce de peintureTerrains et Travaux, 22 (1), 135-152.

Amine A. and Gicquel Y. (2011) Rethinking résistance and anti-consumption behaviors in the light of the concept of devianceEuropean Journal of Marketing, 45 (11-12), 1809-1819.

Gicquel Y. (2015) Jouir à tout prix. L'expérience de la pratique de soi chez les hommes gaysJournées Normandes de Recherche sur la Consommation, Angers, 27 et 28 novembre.

Gicquel Y. et Odou P. (2015) Microphysique du pouvoir dans l'entretienJournées Normandes de Recherche sur la Consommation, Angers, 27 et 28 novembre. 

 

Institutional membership

Association Française de Marketing

Personal website

Contact : yohan.gicquel@univ-reims.fr